Good stories give big voices to small ventures. What makes good social content? How do I get more fans and better interactions? These are the questions we get asked all the time… Essentially, social optimisation comes down to: Creative communications This includes great design, intriguing communication, disruption or impact. Engaging...
Get in front of the most prospective customers at minimal cost. So, you’ve got a great brand, a unique value proposition, a clear and defined target audience and a strong business plan, but nobody knows about it. So now what? Enter, Google Display Network (GDN). Unlike Google Search,...
With 56% of shop purchases being influenced by digital interactions and 66% of those interactions happening on mobile , marketers today continue to try and answer the question: "How do I capture people's attention and drive action on mobile?" The Answer is simple. Audience Networks. What Is Audience...
”If we can define it – we can measure it; If we can measure it – we can analyse it; If we can analyse it – we can control it; If we can control it – we can improve it” With high competition within today’s market, businesses are finding...
If you host with Hetzner (now Xneelo) like we do, you'll often find yourself going around in circles trying to verify identities or getting login errors. We've tweaked the Xneelo email setup guide which you can view here. We'd suggest starting the Xneelo's guide.. then...
We get asked this all the time, so it's time to blog about it...
“Playing hard to get: Good for dating, Bad for business” - Google Google is constantly evolving and refining its user experience in order to keep up with their users’ needs and provide a user-friendly experience that is simple and reliable. After Google + ‘didn't quite work...
Online stores are becoming more and more popular and due to their efficiency and convenience, today’s shoppers have become far more than one dimensional, as they constantly encounter new online experiences and platforms. Thus, given the cross-channel nature of today’s consumer, eCommerce store owners are urged...
Many marketers are caught in the age of mass media. They still believe that reaching as many people as possible will increase the likeliness of finding their audience. However, this type of broadcast marketing has proven unnecessary in the digital era. As the majority of the...
The Children’s Cardiac Foundation of Africa is a non-profit organisation that dedicates its time and resources to saving lives and improving the health of children with congenital heart disease in Africa. They do this by raising funds for heart surgeries and by training specialists and...