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With more than 85% of mobile marketers reporting success through personalisation such as higher engagement, revenue and conversions, it’s no surprise that companies are realizing that true competitive advantage lies in creating and engaging with customer experience (CX).

Adobe's love affair with it's Flash format has come to an end. In Adobe's official announcement, they wrote, "HTML5 is universally supported on major mobile devices, in some cases exclusively. This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms. "

Google Analytics is currently the best tool for measuring site metrics, namely for their reliability. However, there are instances where Google cannot account for some users and this makes the data from Google Analytics imperfect (reliable but not 100% accurate).