05 Jan The making of JAM Clothing’s “The Magic Happens” video
TNNG Capture were tasked with the videography, drone footage & editing of JAM Clothing’s corporate video. To celebrate 20 years, 100 stores and a great culture. We dubbed it “The Magic Happens When…“.
3 Camera angles. 3 Terabytes of footage. 30 hours of HD footage. Didn’t make easy editing, but we captured the “Magic” at JAM Clothing, from creative concept to final execution.
TNNG Capture and the team at TNNG:
- scripted the JAM Clothing interviews around the message “The Magic Happens When..”
- captured generic video of the JAM Crew
- drone footage of the building and area
- created graphics and overlays for the final cuts and edits
- added sound, effects and voice over
The brief. “We’re opening our 100th store. We are also 20 years old. We want to thank those that have been with us since the start, show the culture we’ve created and why JAM Clothing is one of the best discount retailers to work for. The video should be an inspiration for those onboarding through the HR department, and a success story for property owners when negotiating leases.
Nailed it! 🙂
Watch JAM Clothing’s “The Magic Happens When…” video here
At TNNG Capture we offer studio, drone and location based photography & videography! Contact us today.