Bellyssimo

CAPTURE:

Bellyssimo Maternity Wear was purchased by our eCommerce department Shopping Direct and fully reinvented and rebranded by TNNG Capture and our internal TNNG Digital team. We outsourced a designer to improve and manufacture the previous collection, while we directed all product and video shots for the new range. We successfully increased online sales and proved our capacity of developing a fresher, differentiated South African maternity brand in the minds of consumers, retailers and competitors in only a few months.

WHO THEY ARE:

Bellyssimo is a leading South African maternity brand and online store providing pregnant women with stylish, functional and affordable outfits for every trimester. Bellyssimo’s maternity range is made from long-lasting, soft to touch fabrics and offers several Maternity Starter Kits, named the B.Bundles.

WHAT WE DID:

Bellyssimo approached TNNG/Shopping Direct to be fully reinvented and develop a digital marketing strategy and e-commerce solution. The team directed all product and video shots for their new range, relaunching Bellyssimo’s mobile responsive website in only 8 weeks. Our expertise in SEO, PPC and social media marketing strategies lead to immediate conversions, seeing online sales within days after going live. Thanks to our engaging content and effective brand awareness campaigns, we increased the brand’s Facebook page likes by 159% within the first 3 months after launching.

HOW WE DID IT:

• Business Development
• Brand Identity Conceptualisation & Design
• Product Development & Packaging
• eCommerce Strategy
• Responsive CMS Website Development
• Product Data Management
• Product Photography & Design
• Video Design & Production
• SEO Optimisation
• Conversion Optimisation
• Social Media
• Social Network Marketing
• Social Marketing Relationship Management
• Google Shopping Advertising
• Google Search Advertising
• Reseller & Customer Management
• Email Marketing Campaigns
• Public Relations

www.bellyssimo.co.za