WHO THEY ARE:
Blast Vitality was founded on a mission to inspire healthier living through simple, effective nutrition. After a personal loss to cancer, the founders committed to promoting an alkaline state in the body as a way to reduce health risks. Recognising the challenges many face in maintaining a diet rich in fruits and vegetables, they created BLAST Daily Greens & BLAST Daily Reds – a convenient solution for vibrant, everyday wellness. Rooted in a passion for health and backed by science, Blast Vitality is dedicated to helping people lead healthier, more balanced lives.
WHAT WE DID:
We partnered with Pure Commerce to transform Blast Vitality into Blast Superfoods, redefining the brand’s positioning to better align with its mission and market. As part of this process, Pure Commerce redeveloped the website and refreshed the overall look and feel of marketing communications to reflect the new strategy.
Working with the founders, we focussed the brand strategy and positioning on “Gut Health”, recognising from Google search that this was a massive market. Blast was already offering the ideal solution for better gut health, it just needed to be the main focus (rather than general health).
To drive online sales, we launched targeted advertising campaigns on Meta and Google, focusing on attracting new customers and enhancing their purchasing journey.
The results have been outstanding – a 20% increase in sales, a doubled average order value, and a 16% reduction in advertising spend in 3 months.
This success highlights the power of strategic rebranding paired with optimised digital marketing.
HOW WE DID IT:
- Strategy
- Google CPC Campaigns
- G00gle PMax and Shopping Campaigns
- Meta Campaigns
- Meta Creative Ads