February 01, 2017
WHO THEY ARE:
KFC, until 1991 known as Kentucky Fried Chicken, is an American fast food restaurant chain that specialises in fried chicken. Headquartered in Louisville, Kentucky, it is the world’s second-largest restaurant chain (as measured by sales) after McDonald’s, with almost 20,000 locations globally in 123 countries and territories as of December 2015.
WHAT WE DID:
KFC approached TNNG with the aim to increase their delivery sales specifically targeting students. We designed an online advertising strategy, showing location based ads to their target market between 6 pm – 10 pm. TNNG achieved a 30% increase in delivery orders from the first week on and a 400% increase in delivery orders by the 2nd month.
HOW WE DID IT:
TNNG’s innovative Geo-Click™ Advertising.