Hearing Research Clinic

WHO THEY ARE:
Hearing Research Clinic is a non-profit organisation that offers a free online hearing test in order for you to know your hearing status… in just two minutes. Operating in the greater Durban area, they bring health care to you, providing personalised home consultations through their audiologist Husmita Ratanjee-Vanmali.

WHAT WE DID:
We took on Hearing Research Clinic’s website UX, UI design and development, launching them online in 2017 with social network advertising. Our aim was to drive potential patients to the website in order to take the hearing screening test. We initiated a paid search (PPC) and Facebook ads to increase awareness of hearing impairment providing an immediate evaluation of ‘pass or fail’. Through increased traffic to the Hearing Research Clinic website, we increased visits to the hearing test page by 72% and increased the number of tests started by 161%. “Readiness” for people who “failed” the hearing test was overcome by remarketing messages until the patient was ready to commit to a consultation (often through a family member’s intervention).

HOW WE DID IT:

• Responsive CMS Website Design & Development
• Social Media Services & Campaign Management
• PPC Services and AdWords Campaign Management

www.hearingresearchclinic.org