February 01, 2017
WHO THEY ARE:
Keter is one of the world’s leading manufacturers and marketers of resin-based household and garden consumer products. Originating out of Israel, Keter’s outdoor range is imported into South Africa by First Dutch Brands. With a focus on innovation driven by consumer insight, Keter provides an impressive range of furniture, storage and organisation solutions.
WHAT WE DID:
Keter approached us for an eCommerce solution to test the South African market. We evaluated their current website and suggested changes where they were needed. While launching the online store in South Africa, TNNG/Shopping Direct was tasked with taking Keter through the teething problems that come with creating a successful online business. First, we implemented strategic SEO tactics, increased website traffic and upped their conversion rate. Secondly, we tested the market and how to best target online audiences interested in outdoor furniture on different social media platforms. We saw an increase in online sales from R656,000 to now over R3,000,000 within 2 years.
HOW WE DID IT: