February 01, 2017
WHO THEY ARE:
Mr Price founded in 1985, is a publicly traded South African Retailer, well known for its focus on value. The group retails apparel, homeware and sportswear through owned and franchised stores globally, across 14 countries primarily in Africa. Mr Price also has a full eCommerce online store.
WHAT WE DID:
TNNG was approached by Mr Price to optimise their Click-Through Rate. We introduced the principle of Three-Tier Technology: Starting with a reach of less than 1% within their existing fan base and an objective to grow and improve performance, our aim was to produce engaging content and layer these organic posts with an incentive or an offer, thus increasing their reach within their fan base.
This made consumers want to engage with the product or service and in turn showed more content to potential consumers. Advertising increased organic traffic, whilst the cost per click decreased. This media strategy assisted Mr Price in being able to reach 60% more of their target market, through their existing fan base.
HOW WE DID IT: