WHO THEY ARE:
Thandana is a home grown luggage brand designed and produced in sunny Zululand, Durban, South Africa. With a focus on making travel fun and exciting, their bags are immaculately crafted from hand printed fabric or genuine leather.
WHAT WE DID:
We photographed Thandana bags in preparation for website population, developing templates for each item, with Photoshop layers, to generate the full range of printed fabric designs (each product is available in about 40 patterns). This minimised photography time and standardised lighting and shadows for continuity.
TNNG acts as a eCommerce Consultancy, guiding Thandana and their agencies on the strategy, the KPIs and blended ROI models. This helps with Thandana’s expectations from the team and what can be tweaked to improve the overall performance.
HOW WE DID IT:
- Photography
- Post-Production for Website Quality Control
- eCommerce Product Photography
- eCommerce Strategy