February 01, 2017
WHO THEY ARE:
Ever since its foundation in 1887 in Germany, AEG/Electrolux has pioneered advanced electrical engineering in consumer products. They have become a global leader in household appliances and appliances for professional use, selling more than 60 million products to customers in more than 150 markets every year.
WHAT WE DID:
As AEG/Electrolux wanted to start selling online in South Africa, we developed a suitable eCommerce business plan that would fit their needs. We tested the market through Takealot, one of South Africa’s leading online shopping platforms and proved that there was a significant customer demand for their smaller range of electrical household products. Thanks to our team, AEG/Electrolux was able to acquire a new revenue stream and make online sales in the South African market for the first time. Our social media marketing efforts helped grow brand awareness for our client and meet their conversion goals.
HOW WE DID IT: