WHO THEY ARE:
Atlas Finance is a micro-finance company founded in 1994, by CEO Jack Halfon, with its first branch in Eloff Street, Johannesburg. Since then, the company has grown to 220 branches under multiple brands. Atlas Finance combines the care, attention to detail and dedication of a family-run business with the stability, professionalism and credibility of one of South Africa’s leading financiers. Their main objective is to assist their clients according to their financial needs through personal loans, providing affordable and appropriate loans to help manage their finances.
WHAT WE DID:
Our journey with Atlas Finance began when Power Finance (a then client of TNNG’s), was acquired by Atlas. After Google’s major update that prescribes certain regulations that apply to micro-lenders, we’ve had to optimise their website to be ‘Google friendly’. We’ve run Google Ad Campaigns to harness all top key terms and maintain a competitive advantage with all other payday loan providers. Since working with Atlas Finance, we’ve improved their conversation rate by 85%.
Not only have we driven the loan conversions, but also supported store openings with local ad campaigns, national advertising campaigns via YouTube, started a social Whistleblower campaign to reduce Facebook loan fraud, and worked with Google Business location services to get stores listed correctly on Google Maps.
TNNG worked with Atlas’ HR Department to start an Intranet and Learning Management System (LMS) for employees and store managers (saving R750k per month in LMS license fees).
HOW WE DID IT:
- Google Ads
- Google PMax Local
- Landing Page Optimisation
- Display Ads
- YouTube Advertising
- Geo-Click Campaigns
- SEO