Atlas Finance
Category
PPC, TNNG PortfolioWHO THEY ARE:
Atlas Finance is a micro-finance company founded in 1994, by CEO Jack Halfon, with its first branch in Eloff Street, Johannesburg. Since then, the company has grown to 220 branches. Atlas Finance combines the care, attention to detail and dedication of a family-run business with the stability, professionalism and credibility of one of South Africa’s leading financiers. Their main objective is to assist their clients according to their financial needs through personal loans, providing affordable and appropriate loans to help manage their finances.
WHAT WE DID:
Our journey with Atlas Finance began when Power Finance, was acquired by Atlas. After Google’s major update that prescribes certain regulations that apply to micro-lenders, we’ve had to optimise their website to be ‘Google friendly’. We’ve run Google Ad Campaigns to harness all top key terms and maintain a competitive advantage with all other payday loan providers. Since working with Atlas Finance, we’ve improved their conversation rate by 85% and have supported store openings with local ad campaigns.
HOW WE DID IT:
- Google Ads
- Landing Page Optimisation
- Display Ads
- Geo-Click Campaigns
- SEO