WHO THEY ARE:
From its Australian roots to global acclaim, Boody has transformed everyday underwear with sustainably sourced bamboo that feels four times softer than cotton. Boody South Africa’s journey began in 2014, when entrepreneurs Nick Stein, Richard Frankel, and Herschel Aronstan discovered the brand and set out to bring its naturally soft, breathable, and eco-friendly comfort to the local South African market. Designed for your comfort, from the world’s softest organically grown bamboo, every pair of Boody underwear is luxuriously soft, moisture-wicking, and thermo-regulating, keeping you fresh, comfortable and confident all-day, everyday. Boody has become a top bamboo underwear brand globally, with millions choosing it everyday. Recognised as a leader in sustainability and a certified B Corporation, Boody upholds the highest standards of social and environmental performance, accountability and transparency.
WHAT WE DID:
Boody entrusted us with their niche brand, giving us the role of managing their digital marketing and taking their e-commerce to the next level. Starting with Google Ads, we combined SEO-driven tactics and optimised listings to maximise visibility and reach for Boody’s products online. We then expanded into Meta Ads, blending static and video content to bring Boody’s products – and their story – to a wider audience. Initially, with no additional advertising spend, revenue increased 48% in the first three months and has grown by almost 400% to date. The brand continues to grow, with multiple stockists across South Africa and a strong presence in the market alongside competitors like Woolworths and Cotton:ON.
HOW WE DID IT:
- Ecommerce Strategy
- SEO
- PPC Strategy
- Social Strategy
- Content Creation
- Google Ads
- Meta Ads
- TikTok Ads