Boody

Category
eCommerce, Portfolio, SEO, Social Media

WHO THEY ARE:

Boody South Africa’s journey began when entrepreneurs Nick Stein, Richard Frankel & Herschel Aronstan came across the Australian-born organic clothing brand in 2014. After their discovery they were eager to share and show South Africa what organically grown bamboo fabric had to offer. Since the Launch, the brand has been steadily expanding its reach throughout South Africa and Mauritius, and has seen impressive growth in its distribution network. Boody South Africa has a stunning selection of everyday essentials for adults and babies, that are designed to make customers feel good and do good for the environment too.

 

WHAT WE DID:

Boody approached TNNG looking to take their marketing to the next level. We started by optimizing Google Ads and then moved to working on content creation and Facebook advertising. Since taking on Boody’s marketing, we have helped the brand increase their revenue by a whopping 48%! We aim to ensure organic traffic increases to their website through our SEO efforts. Boody has since stated that TNNG is: “a good fit, a fantastic and professional service”. This brand continues to grow and is now moving into the underwear market to take on competitors such as Woolworths and Cotton:ON!

 

HOW WE DID IT:

  • SEO
  • Optimize Google Ads
  • PPC Strategy
  • Social Media Advertising 
  • Content Creation