WHO THEY ARE:
Can.Science is a personal-care brand specifically formulated to support cancer patients undergoing radiation and chemotherapy. Developed by medical experts, the Can.Science skincare range is safe for those with compromised immune systems and is free from fragrance, parabens, formaldehyde, alcohol, and metals.
WHAT WE DID:
We kicked off with Google Ads, ensuring the products appeared on the Shopping tab by naming them in highly searchable, SEO-friendly ways. From there, we expanded into META Ads, developing both static and video creative to market the products to a broader but still targeted audience. During World Cancer Month and Breast Cancer Awareness Month, we ran successful META lead generation campaigns tied to giveaways. We also managed the entire lead pipeline, responding to hundreds of entries and selecting the winners.
HOW WE DID IT:
- Google Ads
- Meta Ads
- Social Response
- Paid Campaign Strategy & Execution
- SEO
https://www.canscience.co.za/