Feminapause
WHO THEY ARE:
FemGroup is a collective of premium menopause wellness brands, including Menoviva™ and Feminapause™, two of the UK’s top-rated supplements for perimenopause and menopause support. Feminapause is a 100% all-natural solution for women seeking an alternative to HRT. Their unique formula infuses CBD and MCT oil with Vitamins B12 and B6 to help manage common symptoms such as hot sweats, mood swings, and brain fog, helping thousands of women navigate menopause successfully.
WHAT WE DID:
FemGroup approached The No Nonsense Group to strengthen their digital presence and drive product Sales across the UK. Our task; position Feminapause as a credible, trusted solution in a competitive wellness space. Since Feminapause had CBD Oil as an ingredient, a lot of the advertising channels needed wording tweaks to get approved. We created a quiz as a landing page, so people could test how far into menopause they were. This allowed us to identify the specific support needs of website visitors and remarket to them with tailored solutions, significantly improving the efficiency of our ad spend and overall conversion rates. Our strategy focused on increasing traffic and duration of visits to the website and improving eCommerce KPIs (CAC, AOV & LCV).
HOW WE DID IT:
- Meta Ads
- Google Ads
- Amazon Store
- Website Strategy
- Emailing Strategy
- LookerStudio Reporting
- “Am I Menopausal?” Quiz
Menoviva
WHO THEY ARE:
Menoviva™ is FemGroup’s dedicated vegan-friendly and plant-based line, specifically formulated for women seeking ethical and holistic menopause support. As a premium sister brand to Feminapause, Menoviva offers a sophisticated blend of organic botanicals and essential vitamins designed to tackle the physical and emotional challenges of menopause. It serves as a trusted, plant-based solution for the modern, health-conscious woman.
WHAT WE DID:
TNNG was tasked with launching and growing Menoviva’s digital footprint to stand out in a saturated supplement market. The goal was to build authority and trust while driving direct-to-consumer sales.
We used a heavy content and blog strategy to position Menoviva as a source of expertise rather than just another supplement brand. This was backed by a targeted Mailchimp email strategy and print advertising to nurture leads. To close the loop, we handled the full Amazon setup and support, ensuring the brand was conversion-ready and professional across every sales channel.
HOW WE DID IT:
- Strategy
- Google Ads
- Website Content
- Blogs
- Emailings (Mailchimp)
- Amazon Setup & Support
- Social Networking
- Print Advert