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Online Advertising

21 Aug Stake your Claim on your Facebook Business page

Posted at 11:24h in Online Advertising, Social Media

Most of us know what a Facebook business page is, why they're beneficial and how they can help promote your business.

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tnng_digital

Leading Digital B2B & B2C Direct Marketing Agency
📍South Africa
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Our in-house TNNG capture team recently put togeth

Our in-house TNNG capture team recently put together this explainer video for @coolcutcaps. Pretty cool right? 🎥: #tnngcapture

You’ve probably heard about Facebook’s algorit

You’ve probably heard about Facebook’s algorithm for sorting posts in a News Feed, it’s called EdgeRank. If you’re a marketer, it pays to understand how this works, so you know how it affects the reach of your posts. [Link in Bio]

Happy Friday 🎉

A big shoutout to the greatest Boss Man! From all

A big shoutout to the greatest Boss Man!
From all of us @tnng_digital, Happy International Bosses Day! 🎉

Interesting update on Facebook’s EdgeRank Algori

Interesting update on Facebook’s EdgeRank Algorithm and how it affects pages.

Our most important takeaways from the Facebook announcement: >>>> People will see 2% of their friends posts based on the rank > ie you’ll see what you’re most interested in, and mostly from people in your network >>>> Pages will have less Rank than People > ie Page posts will show to a small percentage of fans to assess rank, then will show to more people based on score
> Page posts fight for a small percentage of the 2% of a your feed (made up of your friends posts) >>>> When an interaction takes some effort, it will be more meaningful, and therefore the post (and page) will get a higher rank
> eg If a fan writes a comment that’s thoughtful, and took time & care, it will rank higher
> This it will outrank a “look” (a person paused on your post whilst scrolling through a feed) or a “like” on the post >>>> Post Rank will affect Page Rank
> eg A low ranked Post will affect the future rank of the Page

Have a look at the infographic to explain the Rank “points”.
Notice the -100 points for a “hide" or “unfollow.”
And only +1 for a "share" or a "like". OMG!
This means a bad post can kill a Page’s rank.

We’re now asking our clients...
“If you personally shared your company's post to your feed, would your friends comment on it?"
If the answer is "no", then the content is not good for rank, or your Facebook or Instagram page.
Read our latest blog to find out more: [Link in Bio]

We are so proud to have our Social and Digital Man

We are so proud to have our Social and Digital Manager, Thobile Madikizela attend the Digify Africa Academy, powered by Facebook! #TNNG #TNNGStrategy #TNNGDigital #Facebook #digifyafrica

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ABOUT US

TNNG is a Durban-based integrated Direct Marketing Digital Agency delivering ROI-driven results in Digital Strategy, Social Media Marketing, Content Marketing, SEO, PPC, Creative Media Services, Online Advertising and Web Design & Development.

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11 Cranbrook Crescent, La Lucia Ridge, Durban 4051

27 31 566 4855

email talk[at]tnng.co.za

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