Millward Brown’s model adapted & integrated to Social Channels Brand equity is ultimately a brand’s value which is determined by consumer perception of and experiences with the brand. Good brand equity means companies can charge more for the product, equity can be transferred to line extensions...
In order to cultivate an eCommerce business, you need to leverage an eCommerce Content Management System (CMS) platform like Shopify, WooCommerce, Drupal, BigCommerce or Magento. Yes, you are able to sell products and services independently through a custom-built website or Facebook, but in order to...
How not to damage your Facebook Business Page ranking. Interesting update on Facebook’s EdgeRank Algorithm and how it affects Facebook & Instagram Business Pages. Facebook wants to improve the feed and user's experience. Most important takeaways from the Facebook announcement: People will see 2% of their...
Good stories give big voices to small ventures. What makes good social content? How do I get more fans and better interactions? These are the questions we get asked all the time… Essentially, social optimisation comes down to: Creative communications This includes great design, intriguing communication, disruption or impact. Engaging...
