31 Jan Why Geotargeted Wi-Fi Ads Are Taking Over The Digital Landscape
Location-Based Advertising (LBA) is everything. It’s a hot topic among digital marketers who have all eyes on influencing the mobile journey of consumers on-the-go.
A recent report by Markets and Markets has shown that the global location-based services market is expected to grow to $77.84 Billion by 2021. Well-known brands in South Africa such as Hooters, Virgin Active, Prime Property as well as some of the nation’s biggest malls have already started to leverage targeted proximity-based mobile ads on their Wi-Fi Network – triggering more in-store purchases, increasing customer retention and effectively building brand loyalty. Businesses can no longer afford to ignore the power of location-based ads, and industries that are slow to adopt location intelligence such as Wi-Fire will be outperformed by their competitors.
But what makes location-based Wi-Fi advertising so successful? Find out on our clients’ page here.