What better way is there to communicate immediate responses than one of the world’s largest messaging app, Whatsapp! We Are Social Q1 shows, 95.4% of internet users in South Africa use WhatsApp. Clearly, the opportunity to get your brand’s message in front of millions of potential customers...
Why We Use Google's UTMs (Urchin Tracking Module)? To track the source & campaign of website visits with Google Analytics. In other words, it helps us how we determine how many visits came from Facebook/Instagram/Emailers/or any other source and how a particular campaign worked in contributing...
Instagram launches Reels to counter TIKTOK craze. Will it work? TIKTOK is the fastest growing social media platform in the world which allows users to create short music, lip-sync, dance and comedy videos that are 15 to 60 seconds. TIKTOK's mission is “To capture and present the world's creativity...
Millward Brown’s model adapted & integrated to Social Channels Brand equity is ultimately a brand’s value which is determined by consumer perception of and experiences with the brand. Good brand equity means companies can charge more for the product, equity can be transferred to line extensions...
We no longer want to speak to the people. We want the people to speak to us. Although few people know exactly how many points are allocated to each “effort” used to “outsmart” the algorithm, there are a few tactics that can be used to better...
In order to cultivate an eCommerce business, you need to leverage an eCommerce Content Management System (CMS) platform like Shopify, WooCommerce, Drupal, BigCommerce or Magento. Yes, you are able to sell products and services independently through a custom-built website or Facebook, but in order to...
How not to damage your Facebook Business Page ranking. Interesting update on Facebook’s EdgeRank Algorithm and how it affects Facebook & Instagram Business Pages. Facebook wants to improve the feed and user's experience. Most important takeaways from the Facebook announcement: People will see 2% of their...
Good stories give big voices to small ventures. What makes good social content? How do I get more fans and better interactions? These are the questions we get asked all the time… Essentially, social optimisation comes down to: Creative communications This includes great design, intriguing communication, disruption or impact. Engaging...
