Professional Services Facebook Page: Number of Posts per Week on Facebook

Professional Services Facebook Page: Number of Posts per Week on Facebook

We get asked this all the time, so it’s time to blog about it….

Question:

How many times should a professional services business post on Facebook weekly to not get lost but not become irrelevant or overbearing

Answer:

It all depends on the content.

First thing to understand: Social Media works better than Social Networking.
Social Media: Using the social channels as Advertising Media
Social Networking: Using social to networking, broadcast or interact to your fans/followers
Facebook social content is throttled to 1% of your fans, then starts to go up (maybe to 15%) if your content is engaging and liked.

We have two methods that get the results we need:

1) Social Media:
We use the best performing creatives (ie 3 best Social Media ads) and keep rotating them every three days (and limit the frequency).

2) Social Networking:
If you can tell good stories, and have a narrative that aligns with the brand, then regular posts are great.
For Social Networking, we suggest 3 pillars of content a week as a minimum (ie 3 posts that convey the brand from different narratives).
Never push product or services when networking.
You will loose. Both socially and your brand integrity.