Professional Services Facebook Page: Number of Posts per Week on Facebook

Professional Services Facebook Page: Number of Posts per Week on Facebook

We get asked this all the time, so it’s time to blog about it….

Question:

How many times should a professional services business post on Facebook weekly to not get lost but not become irrelevant or overbearing

Answer:

It all depends on the content, and the understanding the use of Social Media vs Social Networking.

First thing to understand: Social Media works better than Social Networking.
Social Media: Using the social channels to broadcast ie Advertising Media
Social Networking: Using social channels to networking or interact to your fans/followers
Facebook social content is throttled to 1% of your fans, then starts to go up (maybe to 15%) if your content is engaging and liked.

We have two methods that get the results we need:

1) Social Media:
We use the best performing creatives (ie 3 best Social Media ads) and keep rotating them every three days (and limit the frequency).

2) Social Networking:
If you can tell good stories, and have a narrative that aligns with the brand, then regular posts are great.
For Social Networking, we suggest 3 pillars of content a week as a minimum (ie 3 posts that convey the brand from different narratives).
Never push product or services when networking.
You will loose. Both socially and your brand integrity.

UPDATE:
See the latest post on Creating Contagious Content

The amount of times a brand should post depends on the brand itself and the social platform, however, studies indicate the below:
Instagram: 1-2 times per day
LinkedIn: 1 post per day
Facebook: 1 post per day
Pinterest: Up to 11 pins daily – it is advisable to re-share other pins and not just share your own pins.
Twitter: 15 Tweets daily – most retweets occur within 1 hour after tweeting, therefore a higher daily frequency is best.
These exclude “Stories”.