The 6 Reasons Why Your Business Needs To Be Online

Reasons why your business should be online

The 6 Reasons Why Your Business Needs To Be Online

You might not consider yourself to be a “techie” or maybe you think that your business is very niche and doesn’t require anything online.
But what if I told you that digital marketing is advancing day by day and it has now become crucial that your business has an online presence?

Take a read below for the 6 reasons why it is vital that your business has an online presence.

Your market and competitors are already online

Whether you like it or not, your competitors have most likely already moved online.
So why let them have that competitive advantage over you?
Furthermore, there are over 26.8 million internet users in South Africa alone, of which the average time they spend online is 3 hours per day. Your customers are online daily, and you need to make yourself available to them, in order to grow.

Today’s market want convenience at their fingertips

Majority of people access the internet through their mobile phones. Its quick, easy and instant. If someone wants to know a quick answer such as trading times of a particular store, they ‘Google’ it and in a few seconds, an answer is given. We are living in a microwave generation where things are expected to get done instantly and if not, we move on. Its crucial that you make yourself available online for your customers to be able to find you at their convenience. Gone are the days of “The Yellow Pages”.

Today’s customers are fickle

Unfortunately if your website doesn’t end up on the front page of their ‘Google Search’ or even just in the top 3 positions, the majority of users do not look beyond page 1. This is when the use of SEO, can ensure that your website comes out on top in order to get you the right traffic. People online will not spend time looking for you, so if your SEO is not set up correctly, you have already lost to your competitor.

Capitalise on a new and connected audience

Only recently have South Africans been confident enough to buy and interact online. When social media and e-commerce stores first came out, majority of South African’s were very hesitant and unsure. Being in a slow market, makes this an excellent time to move your marketing into the online/e-commerce sphere and capitalise on a new and connected audience.

Your audiences what to interact

Your customers want to be able to connect and interact with brands. They want to be able to talk to your brand and to other users about the brand. Having an online presence through the use of social media allows for this interaction to take place in a controlled environment and allows your brand to be involved in the discussions.

Online marketing is cheaper, more targeted and can be measured.

One of the greatest benefits of going online is that any online marketing is far cheaper and is able to be more targeted than traditional methods, and has the added advantage of being able to be more precisely measured. You are able to see exactly where your money is going and the results because of it.

As you can see, having a successful online presence is a ‘Must-Have’ in today’s environment. Should you want to explore moving your business online or would like to improve your online presence, give us a shout –  we at TNNG are always happy to help!

Carla O’Neill 
Junior Content Manager 
The No Nonsense Group